For those outside of advertising, one might think a bunch of hooligans smoke pot all day while toasting to counter-culture as they doodle qitty prose on the back of a used condom.
Let me assure this is not the case most of the time.
Regularly, advertising choices are made based on precisely calculated information drawn from user feedback and behavorial trends. What this ends up meaning is that Math and statistics can be found at the center of any good ad campaign.
But usually, that information is kept behind our very hip iron curtain, leading to the aforementioned misconceptions. However, Don Q Rum decided to have the results of their focus groups lead the advertising charge for their brand.
And I love it. Sure, the direction is very cliched-- hot girls giving their opinion about their perception of the perfect man aka how guys can get laid easier-- but fuck it, they're telling you how to get laid easier! Easier means more time to drink delicious Don Q and repeat the process! DUH! They even breakdown the female audience whose giving the answers, so if you only want to know how to properly seduce a 20-24 midwestern flip-flop wearer, you can.
But really, leading a charge with actually presenting qualitative data is an approach I think should be replicated. I personally love when I come away from a advertisement having learned something substantial (other than that OxyClean gets your whites whiter). Data visualizations and collective knowledge is on the rise and has no signs of stopping, so being transparent and showing all your cards, even if you're cards are stacked, is an interesting approach.
Posts
