Top Social Networking Growth in 2008

What do top 3 SNS sites tell us about the online community:

Twitter: People like to say something (or nothing) and do it a lot. Whether it's one way or two way conversation, Twitter creates a straight-to-the-point model that is ideal for the ever growing mobile internet population
- Let people brain dump from wherever suits them best
- Keep it simple, stupid.

Tagged.com: I had no idea what this site was before seeing it appear in this Nielsen deck, but to me it looks like an inadequate love child between some Zucker-wanna-bergs and Myspace hookup trolls. But it's not without it's successes. While controversial, tagged.com's email blasts seemed to help both retain users and grow the population, mostly by promising that other hot people were on the site, ready to "talk". The interface seems simple and it's chalked full of content. Sex + content = reason to check it out and maybe come back = growth.
- put people on touch with each other. And kinda promise sex
- kinda promise sex in weekly emails

Ning.com: People like putting labels on themselves, it's human nature. Ning does precisely that- and only that- and it seems to be working. Find and join social networks based on anything- love for 50 Cent, custom cars or Bulgarian Yodeling. Most interestingly however is that these networks don't solely focus on the namesake- they are populated with whatever content the community brings to the table. So while checking Lloyd Banks new video, I also saw an article related to the Iraqi Shoe/Bush Mad-Ducking Skills story.
- Let people define themselves and put themselves into little boxes
- Let people do whatever the hell they want in their little boxes


Nielsen - SNS Growth 2008

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